May 8, 2009

OGCA Symposium

Managing cultural change poses challenge as BIM gains traction

Managing cultural change in the construction industry poses a greater challenge than any technological transformation as Building Information Modeling (BIM) gains traction, contractors were told recently.

“Building industry partners will no longer be able to be adversarial, but will have to work as true collaborators,” said Derek Smith, executive director of the London & District Construction Association and interim administrator of the Canada BIM Council.

“Silos will not work.”

Speaking at a seminar at the Ontario General Contractors Association’s 6th annual construction symposium, Smith said software training must be preceded by “or at least accompanied by” education if BIM implementation strategies are to be effective.

“Training teaches people how to do,” he said. “Education teaches people how to think. There is a far greater need for the upfront education in culture change than the technology changeover.”

Smith, whose organization is setting up the first BIM training centre housed in a local construction association in Canada, said adoption of BIM could affect five key areas in contractors’ and consultants’ offices.

These are marketing and business development, human resources, finance, information technology and operations.

“Workflow visualization plays a key role in the consulting and construction offices of the next decade,” Smith said.

“This goes hand-in-hand with a functional cross-disciplinary BIM implementation strategy.

“This strategy must account for varying sizes of projects and complexities.”

Looking down the road, Smith said the “workflow” environment will look “completely different” over the next decade than it does today.

“Working group silos will be replaced with robust room-sized video conferencing and Internet communication capabilities in order for real-time information to flow between consultants and contractors including subcontractors and suppliers,” he said.

“Although there are concerns about liability and authorship, a collaborative environment has shown in large-scale projects in the United States to reduce the perceived need for defensive documentation.”

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