August 10, 2010

Construction Specifications Canada conference

VIDEO: Owners must lead charge toward BIM adoption

The greatest challenge in getting the architecture, engineering and construction industries to embrace building information modeling is convincing individual players they’d be better off working collaboratively, says the chair of the Canada BIM Council.

“BIM changes the way that the whole AEC industry does business,” Paul Loreto told a seminar at the Construction Specifications Canada conference in Saskatoon recently.

“You’re baking a cake together. And if you’re not doing it together, forget it. You might as well be The Beatles doing the White Album, individualistically ... and you know where that ended up: dead, gone – last album.”

BIM is a collaborative effort and it represents a complete process change, said Loreto, president of London, Ont.-based paul f. loreto architect.

“The problem with the industry today is that there are individual silos that have been there for a thousand years, that now have to come down to the roundtable. That’s the biggest challenge in the industry today.”

Part of the difficulty is that partners aren’t typically the ones who decide to go forward with BIM, Loreto noted – it’s usually up to mid-level computer-aided design (CAD) managers.

“Unless the owner is the driving force behind the process change, it’s not going to go anywhere,” he said “That’s a guarantee.”

Loreto went on to urge attendees to push their respective construction associations to offer BIM training.

“If your construction associations don’t have it, get them to provide BIM training,” he said.

“It’s all nice to sit in an architect or engineer’s office and develop BIM, but if it’s not understood down the line, what good is it?”

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