January 25, 2013
Best Western to strengthen its 2013 hotel construction pipeline
Best Western International expects to strengthen its North American development pipeline in 2013 with 110 to 120 properties either constructed or converted, with more than 80 per cent of these hotels expected to be a Best Western Premier or Best Western Plus.
More than 40 per cent of Best Western’s 2013 development pipeline will be new construction projects, up from 35 per cent in 2012 and will add more than 10,800 guestrooms to the Best Western system. In addition, Best Western hoteliers in North America are expected to invest approximately $70 million in property upgrades this year. Ten to 15 of these projects will include the hotel brand’s new extended-stay prototype, which is being introduced in response to growing interest from existing Best Western owners and developer interest.
“A resurgence in confidence from developers coupled with strong demand for rooms in gateway cities and an elevated interest in developing within the midscale market will translate to a successful year for the Best Western brand,” said Mark Williams, vice-president of North American development for Best Western International, in a press statement.
Best Western is currently developing new hotels in cities across North America including Oakland, Calif., Houston and Cincinnati, as well as oil-rich markets in Texas and Alberta, Canada. The hotel brand plans to introduce in early 2013 its first Premier hotel in Manhattan, the Best Western Premier New York City Herald Square.
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