Construction/Building — June 25, 2009

Pure Technologies Named One of World's Top 20 Sustainable Stocks

    CALGARY, June 25 /CNW/ - Pure Technologies Ltd., TSX-V: PUR, has been
named one of the world's top sustainable stocks for 2009 by Progressive
Investor, a U.S. green-investing newsletter published by
SustainableBusiness.com.
    The purpose of the SB20 - the Sustainable Business 20 - is to showcase
the most innovative, model companies that have the potential to greatly impact
the ultimate goal of reaching a sustainable economy.
    According to Progressive Investor, judges decide on the 20 companies that
make the list based on the following Sustainability and Financial criteria:

        Sustainability Criteria: The most exciting companies in terms of how
        they are conducting their business, or in the disruptive green
        technologies they are advancing that solve our environmental problems
        and lead us to a sustainable society. In particular, they have a very
        strong green story, with the ability to have widespread influence.

        Financial Criteria: Companies are preferably profitable with strong
        management and balance sheets. Development stage companies must have
        revenue and be on track to profitability.

        Companies must have made major announcements and/or significant
        progress in meeting targets over the past year.

    The judges are some of the most respected green portfolio analysts in the
world. Details of the selection panel and a complete list of the selected
companies are available under the "Green Investing" section at
www.sustainablebusiness.com.
    Commenting on the news, Jamie Paulson, Pure's Chairman, said: "We are
pleased to be included in the SB20 list. It is an indication of a growing
awareness in the international investment community of the value of our
technologies and services in the infrastructure sustainability sector. The
fact that we were selected on the basis of financial, as well as
sustainability, criteria gives us particular satisfaction. We see tremendous
international growth opportunities for our business, particularly in water and
wastewater, and we are implementing an aggressive strategy to take advantage
of these opportunities."

    ABOUT PURE TECHNOLOGIES LTD.

    Pure Technologies Ltd. is an international technology and services
company which has developed patented technologies for inspection, monitoring
and management of critical infrastructure around the world. Pure operates from
its headquarters in Calgary, Canada and through subsidiaries in Maryland, New
Jersey, and the UK. Pure's proprietary product portfolio includes
SoundPrint(R), a continuous acoustic structural monitoring system for
buildings, bridges and structures; SoundPrint(R) AFO, a fiber-optic
distributed acoustic sensing system for monitoring and surveillance of
pipelines; and SmartBall(R), a revolutionary new leak detection technology for
water, wastewater and hydrocarbon pipelines.

    Forward-Looking Statements

    This release contains forward-looking statements. Forward-looking
statements, without limitation, may contain the words believes, expects,
anticipates, estimates, intends, plans, or similar expressions.
Forward-looking statements are not guarantees of future performance. They
involve risks, uncertainties and assumptions and the Company's actual results
could differ materially from those anticipated. Forward looking statements are
based on the opinions and estimates of Management at the date the statements
are made, and are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ materially from
those projected in the forward-looking statements. In the context of any
forward-looking information please refer to risk factors detailed in, as well
as other information contained in, the Company's filings with Securities
Regulators (www.sedar.com).
    (R) Registered Trademarks, property of Pure Technologies Ltd.

    "The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release"

    %SEDAR: 00006060E

For further information: To find out more about Pure Technologies Ltd.
(TSX-V: PUR), visit our website at www.puretechnologiesltd.com; contact James
E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at (403)
266-6794, or e-mail to: info@puretechnologiesltd.com

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