Construction/Building — March 11, 2010

Kids Crooked House Partners with Kinder Canada in Playhouse Giveaway

    Ten Kinder-inspired playhouses are up for grabs in a special "crooked
    house" promotion from Kinder and Kids Crooked House

PORTLAND, Maine, March 11 /CNW/ -- Kids Crooked House and Kinder Chocolate, a division of Ferrero Canada, have partnered in the spirit of encouraging children across Canada to PLAY! Kinder and Kids Crooked House will have a drawing to give away 10 Kinder-inspired Kids Crooked House playhouses. The playhouses feature an egg-shaped door inspired by Kinder Surprise (also known as "Kinder Eggs") and sport Kinder's signature orange color and milk splash.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20100311/NE64088 )

Through a promotion beginning March 1, 2010 and running until October 31, 2010 participants can enter the drawing at major retailers across Canada. Once entered, participants will be eligible for a chance to receive one of ten Kinder Kids Crooked Houses valued at over $3,500. The promotion was developed by BSTREET Communications, a Toronto-based integrated marketing agency.

"Kids Crooked House and Kinder have very similar values in that both companies seek to nurture a child's well-being through a healthy lifestyle which includes active play and responsible treating," said Allan Cosman, President & CEO, Ferrero Canada Ltd. "Kinder admires Kids Crooked House's goal to stimulate a child's imagination. We believe that by working together we can create something really extraordinary."

"Kids Crooked House is honored to be working with such a well-respected and well-loved company as Kinder," said Glen Halliday, founder and CEO of Kids Crooked House. "Kinder has delighted children for years and provides Moms with treats invented specifically for kids. We're very excited to align our companies together."

"We decided to give away Kids Crooked Houses to continue to build upon our goal as an organization to promote healthy active living amongst children," said Mark Wakefield, VP Marketing, Ferrero Canada Ltd. "These Kinder-inspired Kids Crooked Houses are a great way for parents to help foster imaginative, outdoor play time for their children."

    About Kids Crooked House

Based in Windham, Maine, Kids Crooked House was founded by fun-loving dads Glen Halliday and Jeff Leighton, who couldn't find a unique, affordable and imaginative playhouse for their young kids. They looked in all the big home centers and scoured dozens of web sites. The products either looked like a tool shed for lawnmowers or like a small city with a price to match. For the graphic designer and carpenter/electrician, the answer was simple: Build one of their own. The entire neighborhood was soon hanging out in Glen's back yard. So FUNky was his kid's new crooked house, the rest is (becoming) history. For more information about Kids Crooked House, visit www.kidscrookedhouse.com.

    About Ferrero Canada

Ferrero is one of the largest confectionery companies in the world and the Ferrero Family continues to delight its consumers with a line of unique treats, including Kinder Surprise (also known as "Kinder Eggs"), Kinder Chocolate bars, and Kinder Bueno. Additionally, Ferrero produces many other products, including Nutella, Ferrero Rocher, Rondnoir and Tic Tac.

For further information: Kerri Moran of Kids Crooked House, +1-404-664-2090, kerri@taylormoranpr.com Web Site: http://www.kidscrookedhouse.com

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Updated 15:57 CST, February 11, 2012  

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