Environmental Services — September 15, 2011

Media Advisory - Molson Canadian Red Leaf Project helps to restore shorelines across the country

Molson Canadian sponsors the Great Canadian Shoreline Cleanup, Sept. 17-25

TORONTO, Sept. 15, 2011 /CNW Telbec/ - Fuelled by the summer's successful community park projects the Molson Canadian Red Leaf Project switches gears starting this weekend to support the Great Canadian Shoreline Cleanup, a program that's removed almost 1 million kilograms of waste from Canadian shorelines over the past eighteen years. As part of Molson Canadian's ongoing commitment to give back to the land, the Molson Canadian Red Leaf Project hosted 20 events across the country this past summer, inspiring Canadians to volunteer to improve their local parks as well as planting 100,000 trees from coast to coast.

"The enthusiasm Canadian's had for this summer's park projects and their support for our tree planting initiative exceeded our expectations; this project has been a great vehicle to channel Canadian's passion for the outdoors into action," says Jamie Sprules, Senior Brand Manager, Molson Canadian. "This fall, we are excited to partner with the Great Canadian Shoreline Cleanup again and encourage Canadians to get involved by participating in a local cleanup."

People across the country can participate in the Great Canadian Shoreline Cleanup from September 17 to 25 by registering to volunteer as part of a team, or captain a local project. This nationwide event saw 47,000 people participate in 2010 to clean the shores of lakes, rivers and oceans in their communities.


What:  Great Canadian Shoreline Cleanup with Molson Canadian Red Leaf Project

Who:  Jamie Sprules, Senior Brand Manager, Molson Canadian is available for prearranged live interviews in Toronto via phone nationally

When:  Saturday, September 17 - Sunday, September 25, 2011

Where: See chart below for a list of projects and join by visiting www.redleafproject.ca/en/Events.aspx

Shoreline Cleanup Projects City Date Time
Woodbine Beach Park Toronto, ON Saturday, September  17, 2011 10:00 AM
Ottawa River, Champlain Bridge Lookout Ottawa, ON Saturday, September  17, 2011 10:00 AM
Point Pleasant Park Halifax, NS Saturday, September  17, 2011 10:00 AM
Kits Beach Vancouver, BC Saturday, September  17, 2011 10:00 AM
Elbow River - South Shore Stampede Park Calgary, AB Saturday, September  17, 2011 11:00 AM
Emily Murphy Park Edmonton, AB Saturday, September  17, 2011 10:00 AM
St. Vital Park Winnipeg, MB Saturday, September  24, 2011 11:00 AM
Saskatchewan River @ Meewasin Park N. Saskatoon, SK Sunday, September 25, 2011 11:00 AM

Visit www.ShorelineCleanup.ca for all Cleanup projects available

About the Great Canadian Shoreline Cleanup
The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca

About Molson Coors' Water Stewardship
September is a globally recognized month of action for Molson Coors' commitment to water sustainability.  Molson Coors has been a lead sponsor of Carbon Disclosure's Water Disclosure Project since 2010.  The company also became a signatory to the United Nations' CEO Water Mandate in 2008 and has modeled its own global water strategy after the mandate's six elements.  The strategy has set a target to reduce water use by 15%, per unit of production, by the end of 2012 (baseline year 2008), 4.4hl of water to 1hl of beer. For more information on Molson Coors Brewing Company and our commitment to corporate responsibility, visit the company's Web site, http://molsoncoors.com/en/Responsibility.aspx

About Molson Canadian
Molson Canadian lager has been a staple in the Canadian beer landscape for over fifty years, providing generations of Canadians with clean, crisp refreshment. Made using Canadian water, Prairie barley and no preservatives in six locations across the country this award-winning beer is recognized as a symbol of Canadian beer distinction around the globe. With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Coors Canada is proud to be the nation's pre-eminent brewer.



For further information:
Tonia Hammer      Gina Kohn/ Jessica Rutledge
416-679-7595      416.413.5189/ 416.413.5187
tonia.hammer@molsoncoors.com   gkohn@paradigmpr.cajrutledge@paradigmpr.ca



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